Born and raised on the US/Mexico border in Presidio, Texas, Karla knows firsthand the reality of living in a bilingual, bicultural world. She received her double major in Communications and Spanish from the University of the Incarnate Word in San Antonio, Texas.

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She immediately went to work for a top Hispanic ad agency in the country and over the course of 15 years has established herself as a seasoned Hispanic marketing consultant and consumer specialist.
Karla is goal and detailed oriented, creative and motivated. Her ability and experience in managing people, budgets, goals and schedules while overseeing multiple tasks are some of her greatest talents. She is an excellent communicator and presenter, and her experience helping clients penetrate the U.S. Hispanic market spans strategic planning,

advertising, field marketing, promotional/event marketing and account management. Karla has helped many of the nation’s top brands establish themselves in the Hispanic marketplace. Among them are Denny’s Restaurants, Nissan, Daimler-Chrysler, Toyota, Subaru, Pollo Campero and Rent-A-Center. Her consulting experience also includes working on non-profit categories such as Mensa and Carter BloodCare, which she continues to lead today.


Please contact Max Lefeld for new projects.


1919 McKinney Avenue
Dallas, TX 75201

e-mail: max@co-jones.com

T 214 538 8692